The research desk.

Open-access institutional research on business performance, the 9 Cheat Codes methodology, and the post-self-help economy. Tony Robbins sells motivation. The MBA sells frameworks. BAM sells the protocol elite athletes actually run. The research catalog makes the empirical case.

Published by the BAM Performance Desk · Edited by Ali Sina · support@businessathletemode.com

Flagship · Vol I

State of Business Performance.

Annual flagship. How elite operators actually perform in 2026, why the $13.4B self-help category is losing the productivity race (consumption +420% / output +0.4×), and what happens when you install athlete-grade protocols. Six findings, three datasets, direct Tony Robbins vs. MBA vs. BAM side-by-side.

Volume I · June 2026 · 5 pages · CC BY 4.0

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Inside this volume

01Executive summary — six findings

02The motivation-to-output gap

03Tony Robbins vs. MBA vs. BAM

04The forward agenda

Published catalog

The methodology stack.

Vol II publishes the 9 Cheat Codes in full — protocol structure, compounding curve, per-Code output correlation. Vol III delivers the quarterly market data. Both open access.

Vol IIJun 2026

The 9 Cheat Codes Methodology.

The empirical basis for the 9 Cheat Codes. Authentic & Transparent, Be Inspired, Commit, Mental + Physical Conditioning, Crazy Work Ethic, Focus 2.0, Compete & Fight, Become Automatic, Hack Yourself. Protocol structure of each code, the compounding curve (day 30 / day 60 / day 90), the published self-tracking rubric.

The headline finding

Sustained 90-day compliance with the 9 Codes correlates with +38% median output. Top-quartile compliance: +62%. The motivation half-life is 9 days; the protocol half-life is essentially infinite.

Published · Read PDF →

QuarterlyQ2 2026

Performance Market Data.

Quarterly read of the $13.4B personal-performance category. Self-help sizing, MBA outcome data, protocol-compliance attrition by program type, breakouts. Q2 2026 issue.

The headline finding

Protocol-as-a-service grew +88% YoY; full-time MBA applications fell -14% YoY. Day-90 compliance: self-help books 6% vs. BAM-class protocol programs 58%. 6× spread is the category opportunity.

Published · Read PDF →

Open access · CC BY 4.0

Research, adopted.

Every paper in BAM Research publishes under Creative Commons Attribution 4.0. The framework is meant to be adopted, critiqued, and operationalized by anyone running their own protocol — founders, athletes, creatives, operators.

BAM exists because the 2026 high-performer doesn’t need another seminar — they need a protocol that survives day 60. The research desk exists because the case has to be made empirically.

For citation correspondence, replication studies, or to contribute to a future volume: support@businessathletemode.com

Research · Methodology · Position · businessathletemode.com/research

How to cite Vol I: BAM Research. (2026). The State of Business Performance, Volume I. BAM. businessathletemode.com/research

Disclaimer. The BAM research catalog is educational; nothing in it constitutes medical, psychological, or financial advice. Numbers are estimates with documented methodology; treat as directional. Comparisons with Tony Robbins, traditional MBA programs, and other named figures or institutions are made for educational and analytical purposes; each is a registered trademark of its respective owner. BAM is not affiliated with, endorsed by, or otherwise associated with any of those parties.